Menu

I’m a multidisciplinary Designer who loves blending creativity, technology, and human insight.
I began my journey in UI/UX design due to my passion for User Research. This passion led me to start a small business called Back to Basics, where I created products to bring joy and connection to Portuguese families. This journey involved a lot of design work, and I discovered my talent for design along the way.
In 2023, I got certified in UI/UX and Product Design, and now I work as a Lead UX Designer — I’m a design leader who still enjoys designing.
Leading a team of talented designers in a fast-paced environment has been my most challenging, yet rewarding, experience.
I take pride in building products that people love to use, and teams that people love to be part of.
Business Branding: The Complete Course
UDEMY • 2026
Brand strategy
Internal branding
Brand positioning
Brand personality
Brand storytelling
Brand expression
Brand presence
Brans psychology
Typography
Brand messaging
Visual identity
Colour theory
Brand identity design
Academia FLAGProfessional Digital Product UX/UI Design
FLAG • 2023
Visual design
Design thinking fundamentals
User research
Information architecture
Interaction design
Prototyping with Figma
User testing
UX strategy
Digital product design fundamentals
Agile UX
Design Ops
Design systems
Product design
How to Build Habit-Forming Products
UDEMY, INC. • 2020
The Complete Product Management Course
UDEMY, INC. • 2020
FOUNDER’S GRIT
Having built brands from the ground up, I treat your business stakes as my own and approach every project with fierce ownership.
BEAUTIFUL LOGIC
I believe the most breathtaking products are rooted in deep structural strategy; if it doesn't solve the problem, it doesn't make the cut.
RENTLESS CRAFT
Invisible details matter because true brand legacies are built on uncompromising quality, not just 'good enough.
PURPOSEFUL NARRATIVE
Beautiful design captures the eye, but a deep narrative captures the user.
UNCOMPROMISING CRAFT
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
RESTLESS EVOLUTION
I continuously push boundaries so your digital presence always feels a step ahead.

I’m a multidisciplinary Designer who loves blending creativity, technology, and human insight.
I began my journey in UI/UX design due to my passion for User Research. This passion led me to start a small business called Back to Basics, where I created products to bring joy and connection to Portuguese families. This journey involved a lot of design work, and I discovered my talent for design along the way.
In 2023, I got certified in UI/UX and Product Design, and now I work as a Lead UX Designer — I’m a design leader who still enjoys designing.
Leading a team of talented designers in a fast-paced environment has been my most challenging, yet rewarding, experience.
I take pride in building products that people love to use, and teams that people love to be part of.
Business Branding: The Complete Course
UDEMY • 2026
Brand strategy
Internal branding
Brand positioning
Brand personality
Brand storytelling
Brand expression
Brand presence
Brans psychology
Typography
Brand messaging
Visual identity
Colour theory
Brand identity design
Academia FLAGProfessional Digital Product UX/UI Design
FLAG • 2023
Visual design
Design thinking fundamentals
User research
Information architecture
Interaction design
Prototyping with Figma
User testing
UX strategy
Digital product design fundamentals
Agile UX
Design Ops
Design systems
Product design
How to Build Habit-Forming Products
UDEMY, INC. • 2020
The Complete Product Management Course
UDEMY, INC. • 2020
FOUNDER’S GRIT
Having built brands from the ground up, I treat your business stakes as my own and approach every project with fierce ownership.
BEAUTIFUL LOGIC
I believe the most breathtaking products are rooted in deep structural strategy; if it doesn't solve the problem, it doesn't make the cut.
RENTLESS CRAFT
Invisible details matter because true brand legacies are built on uncompromising quality, not just 'good enough.
PURPOSEFUL NARRATIVE
Beautiful design captures the eye, but a deep narrative captures the user.
UNCOMPROMISING CRAFT
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
RESTLESS EVOLUTION
I continuously push boundaries so your digital presence always feels a step ahead.

I’m a multidisciplinary Designer who loves blending creativity, technology, and human insight.
I began my journey in UI/UX design due to my passion for User Research. This passion led me to start a small business called Back to Basics, where I created products to bring joy and connection to Portuguese families. This journey involved a lot of design work, and I discovered my talent for design along the way.
In 2023, I got certified in UI/UX and Product Design, and now I work as a Lead UX Designer — I’m a design leader who still enjoys designing.
Leading a team of talented designers in a fast-paced environment has been my most challenging, yet rewarding, experience.
I take pride in building products that people love to use, and teams that people love to be part of.
Business Branding: The Complete Course
UDEMY • 2026
Brand strategy
Internal branding
Brand positioning
Brand personality
Brand storytelling
Brand expression
Brand presence
Brans psychology
Typography
Brand messaging
Visual identity
Colour theory
Brand identity design
Academia FLAGProfessional Digital Product UX/UI Design
FLAG • 2023
Visual design
Design thinking fundamentals
User research
Information architecture
Interaction design
Prototyping with Figma
User testing
UX strategy
Digital product design fundamentals
Agile UX
Design Ops
Design systems
Product design
How to Build Habit-Forming Products
UDEMY, INC. • 2020
The Complete Product Management Course
UDEMY, INC. • 2020
FOUNDER’S GRIT
Having built brands from the ground up, I treat your business stakes as my own and approach every project with fierce ownership.
BEAUTIFUL LOGIC
I believe the most breathtaking products are rooted in deep structural strategy; if it doesn't solve the problem, it doesn't make the cut.
RENTLESS CRAFT
Invisible details matter because true brand legacies are built on uncompromising quality, not just 'good enough.
PURPOSEFUL NARRATIVE
Beautiful design captures the eye, but a deep narrative captures the user.
UNCOMPROMISING CRAFT
Every project, no matter the size, deserves the same level of care, something that feels thoughtful, well-crafted, and built to last.
RESTLESS EVOLUTION
I continuously push boundaries so your digital presence always feels a step ahead.