Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon

Projects

Lemon Curd

Digital illustration

Illustration is my way of slowing down the world. It’s a ritual of observation.

It’s about intimacy and vulnerability.

 

I use my illustrations to explore the delicate balance between reality and fiction, creating visuals that don't just decorate a space, but resonate with the person looking at them.

 

I seek to turn the ordinary into something worth remembering.

The Lemon Curd pattern brings vibrant energy and a spirited touch to everyday products.

Sunny yellows

Lively greens

Lemon curd pattern over an yellow background

Back to Basics

Branding 360º

Creating a brand is about creating an emotion.

A memory. A trace.

 

Since the beginning of my professional journey, what has always driven me is not the commercialisation or the development. It’s the act of creation. Imagining a story. Giving it a soul.

 

It’s about making people feel.

 

Brand identity is an art and I used it to create Back to Basics during the pandemic a brand to encourage a slower, more mindful lifestyle.

Lemon curd pattern over an yellow background

With soft lines and a harmonious colour palette, the branding materials reflect a commitment to quality and intentionality, making it the perfect representation of a lifestyle that values grace and thoughtfulness.

View case study

© 2026 Marisa Lopes

Projects

Lemon Curd

Digital illustration

Illustration is my way of slowing down the world. It’s a ritual of observation.

It’s about intimacy and vulnerability.

 

I use my illustrations to explore the delicate balance between reality and fiction, creating visuals that don't just decorate a space, but resonate with the person looking at them.

 

I seek to turn the ordinary into something worth remembering.

The Lemon Curd pattern brings vibrant energy and a spirited touch to everyday products.

Sunny yellows

Lively greens

Lemon curd pattern over an yellow background

Sunny yellows and lively greens create a cheerful yet confident tone, ensuring the products feel modern and dynamic.

 

It’s an invitation to find joy in the ordinary: whether it’s on linen napkins, ceramics, sustainable food wraps, tote bags or clothes.

Back to Basics

Branding 360º

Creating a brand is about creating an emotion.

A memory. A trace.

 

Since the beginning of my professional journey, what has always driven me is not the commercialisation or the development. It’s the act of creation. Imagining a story. Giving it a soul.

 

It’s about making people feel.

 

Brand identity is an art and I used it to create Back to Basics during the pandemic a brand to encourage a slower, more mindful lifestyle.

Lemon curd pattern over an yellow background

With soft lines and a harmonious colour palette, the branding materials reflect a commitment to quality and intentionality, making it the perfect representation of a lifestyle that values grace and thoughtfulness.

View case study

© 2026 Marisa Lopes

Projects

Lemon Curd

Digital illustration

Illustration is my way of slowing down the world. It’s a ritual of observation.

It’s about intimacy and vulnerability.

 

I use my illustrations to explore the delicate balance between reality and fiction, creating visuals that don't just decorate a space, but resonate with the person looking at them.

 

I seek to turn the ordinary into something worth remembering.

The Lemon Curd pattern brings vibrant energy and a spirited touch to everyday products.

Sunny yellows

Lively greens

Lemon curd pattern over an yellow background

Sunny yellows and lively greens create a cheerful yet confident tone, ensuring the products feel modern and dynamic.

 

It’s an invitation to find joy in the ordinary: whether it’s on linen napkins, ceramics, sustainable food wraps, tote bags or clothes.

Back to Basics

Branding 360º

Creating a brand is about creating an emotion.

A memory. A trace.

 

Since the beginning of my professional journey, what has always driven me is not the commercialisation or the development. It’s the act of creation. Imagining a story. Giving it a soul.

 

It’s about making people feel.

 

Brand identity is an art and I used it to create Back to Basics during the pandemic a brand to encourage a slower, more mindful lifestyle.

Lemon curd pattern over an yellow background

With soft lines and a harmonious colour palette, the branding materials reflect a commitment to quality and intentionality, making it the perfect representation of a lifestyle that values grace and thoughtfulness.

View case study

© 2026 Marisa Lopes